Last updated: September 9, 2026. This policy forms part of the legal agreement between you and DYYIFU (dyyifu.shop).

1. Introduction

Welcome to DYYIFU. We are an online store that creates customised apparel, headwear, wall art, stickers and homeware printed with the images, photos and logos you provide. Your privacy matters to us, and this Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the choices and rights you have. Please read it carefully before using our website or placing an order.

2. Information we collect

  • Identity and contact data: your name, email address and phone number.
  • Delivery and billing data: shipping address, billing address and, where relevant, tax or company details.
  • Order data: the products you buy, sizes and options, and any artwork, photos or logo files you upload for customisation.
  • Payment data: payment is processed by secure third-party providers; we receive confirmation that your payment succeeded but never see or store full card numbers.
  • Account data: login credentials and your saved addresses and wishlist if you create an account.
  • Technical data: IP address, device and browser type, pages viewed, referring URLs and cookies.
  • Communications: messages you send us through the contact form, WhatsApp, phone or email.

3. How we use your information

  • To take, process, produce and fulfil your orders, including printing your customised items.
  • To handle payments, refunds and any disputes or chargebacks.
  • To communicate with you about your order, delivery and customer support.
  • To operate, secure and improve our website and services.
  • To personalise your shopping experience and remember your preferences.
  • To send marketing and product updates where the law or your consent allows, with an easy opt-out at any time.
  • To detect and prevent fraud, abuse and unlawful use of the store.
  • To comply with our legal, tax and accounting obligations.

4. Legal basis for processing

Where the General Data Protection Regulation applies, we process personal data on the basis of performing a contract with you, complying with a legal obligation, our legitimate interests in running and securing our business, and your consent for optional cookies and marketing.

5. How we share your information

We share your data only as needed to run the store and never sell it. Recipients may include our fulfilment and printing partners in Shenzhen, shipping carriers and postal services that deliver your parcel, payment processors, our website host and platform providers, analytics and advertising providers, and professional advisers. We may also disclose data to comply with law, a court order, or to protect our rights and safety.

6. International transfers

Orders are produced and dispatched from our fulfilment centre in China, so your delivery details may be transferred to and processed in other countries. Where we transfer data outside your region we rely on appropriate safeguards, and by using the site you consent to such transfers.

7. Cookies

We use cookies and similar technologies to keep your cart, remember your settings, and understand how the site is used. Full details, including how to control them, are set out in our Cookie Policy.

8. Data retention

We keep personal data only as long as necessary for the purposes above, for as long as required by law (for example tax records), and to resolve disputes. Order and account records are generally retained while your account remains open and for a limited period afterwards.

9. Your rights

Depending on where you live, you may request access to, correction of, deletion of, restriction of, or a copy of your personal data, object to certain processing, and withdraw consent for marketing. You also have the right to complain to a data protection authority. To exercise any right, contact us using the details below.

10. Children

Our store is not directed to children under 18 and we do not knowingly collect their personal data. If you believe a child has provided us data, please contact us and we will remove it.

11. Data security

We use reasonable technical and organisational measures such as HTTPS encryption, access controls and trusted payment providers to protect your data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Third-party links

Our pages may link to other websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

13. Changes to this policy

We may update this Privacy Policy from time to time. The current version and its date will always be posted on this page, and material changes may be announced to you where appropriate.

Contact Us

If you have any questions, requests or concerns about this policy, please reach out to us any time.